Aashna Shroff, born on August 4, 1993, in Mumbai, India, has carved a unique niche as a trailblazer in the fashion and beauty industry. She has risen to prominence from humble beginnings, demonstrating remarkable perseverance and a keen entrepreneurial acumen.
Aashna Shroff Biography
Her journey from a preschool teacher to becoming one of India’s most celebrated influencers and entrepreneurs is an inspiring narrative of determination and adaptability. Aashna’s evolution reflects her ability to embrace change, pursue her passions fearlessly, and transform challenges into opportunities. Today, she is a role model for aspiring content creators and entrepreneurs, exemplifying the power of creativity, resilience, and strategic vision.
Early Life and Education
Aashna Shroff’s upbringing played a crucial role in shaping her future career and ambitions. Raised by her mother, Kiran Shyam Shroff, a former model, Aashna was introduced to the world of fashion and beauty from an early age. Kiran’s career and the way she managed a single-parent household significantly influenced Aashna’s outlook on life, instilling a strong sense of independence, self-reliance, and ambition in her. Aashna often speaks about the immense support and encouragement she received from her mother, who served as both a role model and a constant source of inspiration.
Aashna completed her early education at a CBSE-affiliated school in Mumbai, where she excelled academically. Her foundational years in Mumbai, a city known for its vibrant fashion, entertainment, and business industries, set the stage for her interest in the arts and creativity. After completing her schooling, she pursued her Higher Secondary Certificate (HSC) from Mithibai College, one of Mumbai’s renowned colleges, further enhancing her academic background.
Although Aashna demonstrated a keen interest in fashion early on, she explored a variety of disciplines that showcased her diverse interests and talents. She embarked on courses in Early Childhood Education, which reflects her nurturing personality and a deep-seated desire to understand human behavior and learning.
Aashna also took up Interior design, another field rooted in creativity, which further demonstrated her passion for aesthetics and her ability to blend style with functionality. Additionally, her interest in capturing the beauty around her led her to explore Photography, a skill that would later complement her career as a fashion and lifestyle influencer.
Her varied academic pursuits were not just about gaining knowledge in different fields, but rather about creating a well-rounded foundation that would help her excel in the fast-paced, multifaceted world of fashion. However, it was her passion for fashion that ultimately led her to the prestigious London College of Fashion, where she earned a degree that solidified her expertise in the field.
The London College of Fashion, renowned for its rigorous curriculum and its ability to nurture the next generation of fashion influencers, provided Aashna with a comprehensive understanding of the fashion industry. It was here that she refined her skills and developed a strong sense of her style, which later helped shape her unique voice as a fashion and beauty influencer.
The combination of Aashna’s diverse educational background and her exposure to various creative fields, alongside the guidance of her mother, laid the groundwork for her successful career. With a deep passion for both fashion and self-expression, Aashna was ready to make a mark in the digital world, starting from humble beginnings and ultimately becoming one of India’s leading influencers.
Career Beginnings
Before embarking on her successful career in the fashion and beauty industry, Aashna Shroff explored a completely different path. For two years, she worked as a preschool teacher, a profession that required patience, creativity, and a nurturing attitude. While teaching young children, Aashna honed her communication and interpersonal skills, learning how to connect with people from various backgrounds and age groups. The experience also allowed her to develop an appreciation for the importance of education and fostering curiosity, skills that would later translate into her ability to engage and educate her audience as a content creator.
Despite enjoying her time as a teacher, Aashna’s passion for fashion was always in the background, waiting to take center stage. Her early exposure to the world of fashion, influenced by her mother, sparked a desire to explore the industry more deeply. This led her to take a bold step in 2013 when she decided to take a leap of faith and launch her online fashion store, “The Snob Shop,” on Facebook. At that time, the digital world was beginning to open up new possibilities for entrepreneurs, and Aashna saw an opportunity to combine her love for fashion with her entrepreneurial spirit.
“The Snob Shop” was a carefully curated online boutique where Aashna sold a variety of fashion items, including clothes, accessories, and footwear. Through this platform, she was able to showcase her eye for style and trends while offering her customers unique fashion pieces. The decision to use Facebook as the launching pad for her store was both strategic and timely, as the social media platform was quickly becoming a powerful tool for business owners and influencers to reach a broader audience.
Aashna’s success with “The Snob Shop” allowed her to dip her toes into the fashion business, giving her a taste of what it was like to create and promote a brand in the competitive fashion world.
Running “The Snob Shop” not only allowed Aashna to build a name for herself but also laid the foundation for her subsequent ventures in blogging and content creation. As she interacted with her followers and customers, she noticed a growing demand for lifestyle and fashion-related content, prompting her to start documenting her personal style and fashion tips. This observation led to the creation of her blog, “The Snob Journal,” where she began sharing her fashion journeys, beauty insights, and lifestyle experiences. The blog allowed Aashna to expand her reach and solidify her identity as a fashion and beauty influencer.
By launching “The Snob Shop,” Aashna learned the ins and outs of e-commerce, branding, and customer engagement, skills that would prove invaluable as she transitioned into the world of digital content creation. It was through this venture that she began to build a strong online presence, which would later lead to her significant success as a fashion blogger and YouTuber. The experience of running her online store not only gave her valuable business insights but also built the confidence she needed to dive deeper into the digital content creation world, ultimately paving the way for her current status as one of India’s leading influencers.
The Snob Journal
Aashna Shroff’s passion for fashion and beauty has been a driving force behind her rise as a prominent digital influencer. In 2013, she took the significant step of launching her blog, The Snob Journal, which would go on to become an essential part of her brand. The blog was Aashna’s creative outlet, where she could fully express her love for all things fashion, beauty, and lifestyle. It became a platform where Aashna could showcase her style, share beauty tips, and document her travel adventures, all while offering her unique perspective on the fashion industry.
The Snob Journal was not just a blog—it was an extension of Aashna’s personality. With every post, she invited her readers into her world, sharing personal experiences and offering valuable insights on how to incorporate style and luxury into everyday life. The blog quickly became a go-to destination for fashion and beauty enthusiasts, as Aashna’s writing, paired with her stunning visuals, created an engaging and relatable experience for her audience. Her posts covered a variety of topics, from daily outfit inspiration and skincare routines to product reviews and her travel escapades. Aashna’s keen eye for trends and her ability to create sophisticated yet accessible content helped her connect with a broad and diverse audience.
As her blog grew in popularity, Aashna realized the power of expanding her content across multiple platforms to reach even more people. This realization led to the creation of her YouTube channel, The Snob Journal, which she launched shortly after the blog. The YouTube channel allowed her to further engage with her audience through video content, which was becoming increasingly popular and effective in building a deeper connection with followers. Her channel quickly gained traction, and she now boasts over 180,000 subscribers, a testament to the impact she has had in the digital space.
On YouTube, Aashna’s content is as varied and dynamic as her personality. Her channel features a mix of vlogs, hauls, lookbooks, and tutorials, covering everything from makeup and skincare routines to fashion styling tips and product reviews. Vlogs allow Aashna to take her audience along with her as she experiences different aspects of her life, from daily activities to exciting travel adventures. Through her hauls, she introduces her followers to the latest fashion and beauty trends, providing honest reviews of products that her audience can trust.
Her lookbooks offer a visual feast for fashion lovers, as Aashna curates outfits for various occasions and seasons, inspiring viewers to elevate their wardrobes. The tutorials, meanwhile, allow her followers to learn new skills, whether it’s mastering the perfect winged eyeliner or discovering new ways to style a trendy piece of clothing.
What sets Aashna apart from many other influencers is her authenticity and ability to make complex topics feel simple and approachable. Whether she’s demonstrating how to use a specific beauty product or showing her viewers how to recreate her style, Aashna’s content feels genuine and relatable. She has an innate ability to connect with her audience, making her content feel like a conversation rather than a performance. This authenticity has played a key role in building her loyal fan base, which continues to grow as she consistently delivers high-quality, engaging content.
Aashna’s channel, while rooted in fashion and beauty, also reflects her broader lifestyle interests. Her travel vlogs, for instance, not only showcase breathtaking destinations but also offer tips on how to incorporate style and beauty into one’s travel routine. Through these vlogs, she shows her followers how to blend practicality with luxury, whether it’s finding the perfect travel outfit or curating a skincare routine for long flights. Her ability to seamlessly integrate lifestyle content with fashion and beauty has resonated with her audience, allowing her to build a strong, multifaceted brand that appeals to a wide range of interests.
By launching The Snob Journal as both a blog and a YouTube channel, Aashna has created a comprehensive digital presence that highlights her versatility as a content creator. Through her written posts and video content, she continues to inspire and engage with a growing global audience, all while staying true to her roots in fashion and beauty. Her blog and YouTube channel have become powerful platforms for her to share her passion, creativity, and expertise, while also building a thriving community of like-minded individuals who look to Aashna for style inspiration and lifestyle advice.
Influence and Collaborations
Throughout her career, Aashna has collaborated with numerous beauty and fashion brands, including NYKAA, L’Oreal, Maybelline, and Estee Lauder. Her influence in the fashion industry was recognized when she was named Cosmopolitan Luxury Fashion Influencer of the Year in 2023.
Personal Life
Aashna’s personal life has garnered public interest, particularly her relationship with Indian playback singer Armaan Malik. The couple began dating in 2017, experienced a brief separation, and rekindled their relationship in 2019. Armaan proposed to Aashna on August 28, 2023, with a song titled ‘Kasam Se – The Proposal.’ They got engaged on October 22, 2023, and tied the knot on January 2, 2025.
Net Worth
As of recent reports, Aashna Shroff’s net worth is estimated to be approximately $0.5 million, reflecting her success as a digital content creator and entrepreneur.
Social Media Presence
Aashna maintains a strong social media presence, particularly on Instagram, where she shares fashion, beauty, and lifestyle content with her over 1 million followers.
Philanthropy and Advocacy
Beyond her professional endeavors, Aashna is known for promoting body positivity and self-love. She uses her platform to inspire and empower her audience, advocating for self-confidence and authenticity in the fashion and beauty industry.
Conclusion
Aashna Shroff’s journey from a preschool teacher to a leading fashion and beauty influencer exemplifies her dedication, versatility, and entrepreneurial spirit. Her impact on the digital content creation landscape continues to inspire many aspiring influencers and entrepreneurs.
Frequently Asked Questions Of Aashna Shroff
1. Who is Aashna Shroff?
Aashna Shroff is a renowned fashion and beauty influencer, blogger, YouTuber, and entrepreneur from Mumbai, India. Known for her style, lifestyle, and beauty content, she has made a significant impact in the digital world, creating content that resonates with a wide audience.
2. What is The Snob Journal?
The Snob Journal is Aashna Shroff’s personal blog, which she started in 2013. The blog covers topics such as fashion, beauty, lifestyle, and travel, offering her unique perspectives on personal style, product reviews, and travel experiences.
3. How did Aashna Shroff start her career in fashion and beauty?
Aashna began her career in the fashion industry by launching an online fashion store called The Snob Shop on Facebook in 2013. She later expanded her reach by starting The Snob Journal blog and a YouTube channel, where she shares her passion for fashion, beauty, and lifestyle.
4. How many subscribers does Aashna Shroff have on YouTube?
Aashna’s YouTube channel, The Snob Journal, has over 180,000 subscribers. She shares content such as vlogs, tutorials, fashion lookbooks, and beauty reviews, making her channel a popular destination for her audience.
5. What is Aashna Shroff’s educational background?
Aashna completed her schooling at a CBSE-affiliated school in Mumbai. She later pursued her Higher Secondary Certificate (HSC) from Mithibai College in Mumbai. Additionally, she holds a degree in Fashion from the London College of Fashion, with other courses in Early Childhood Education, Interior Designing, and Photography.
6. What is Aashna Shroff’s relationship status?
Aashna is in a relationship with Indian playback singer Armaan Malik. The couple got engaged in October 2023, and they are set to marry on January 2, 2025.
7. Does Aashna Shroff collaborate with brands?
Yes, Aashna has collaborated with several renowned brands in the fashion and beauty industry, including NYKAA, L’Oreal, Maybelline, and Estee Lauder. Her influence in the industry earned her recognition as the Cosmopolitan Luxury Fashion Influencer of the Year in 2023.
8. What are Aashna Shroff’s hobbies outside of content creation?
Apart from her career in fashion and beauty, Aashna enjoys traveling, photography, and exploring new cultures. She frequently shares her travel experiences and lifestyle on her blog and YouTube channel, giving her followers a glimpse into her personal life.
9. What is Aashna Shroff’s net worth?
As of recent reports, Aashna Shroff’s net worth is estimated to be around $0.5 million, reflecting her successful career as a digital content creator and entrepreneur.
10. How can I follow Aashna Shroff on social media?
Aashna is active on several social media platforms, including Instagram, where she shares fashion, beauty, and lifestyle content with her over 1 million followers. You can follow her on Instagram at @aashnashroff.
